Straw Ballots

PPC sends canvassers door-to-door in "typical" neighborhoods around the state, asking people if they will fill out a "straw ballot", which consists of more or less everything on a real ballot. Our system sometimes varies as we are continuously refining and improving our methods, but we generally offer a $1 coin as an incentive, mainly to increase the percentage that are filled out and returned.

We leave the ballot and a stamped envelope. Our return rates exceed 50%.

This method yields increasingly accurate results, similar to those achieved in an actual election, because:

• The people we approach are chosen in advance to be likely voters
• Voting is anonymous
• The voter is given a ballot which has exactly the language that's printed on the official ballot
• There is no interviewer present to help guide them to a decision
• The proposals appear after two pages of other races - in other words, the decision is made in context, without attention being drawn to it.

Cost: Ask your PPC sales representative for details on pricing.